{"id":967,"date":"2025-05-28T14:47:00","date_gmt":"2025-05-28T14:47:00","guid":{"rendered":"https:\/\/pharosstory.com\/?p=967"},"modified":"2025-06-02T10:03:03","modified_gmt":"2025-06-02T10:03:03","slug":"beloved-90s-beer-returns-to-uk-supermarkets-after-being-axed-in-2003","status":"publish","type":"post","link":"https:\/\/pharosstory.com\/index.php\/2025\/05\/28\/beloved-90s-beer-returns-to-uk-supermarkets-after-being-axed-in-2003\/","title":{"rendered":"Beloved 90s beer returns to UK supermarkets after being axed in 2003"},"content":{"rendered":"
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\n\t\t\"PORTH,\t<\/div>
The nostalgic brew is now exclusively available at Tesco (Picture: Shutterstock)<\/figcaption><\/figure>\n

After a two-decade hiatus<\/a>, one of the UK’s most popular beers<\/a> is now back on supermarket<\/a> shelves.<\/p>\n

Double Diamond, first brewed in 1879 by Allsopp & Sons of Burton upon Trent, was among the nation’s best-sellers from the 1950s right through to the early 1990s.<\/p>\n

While drinkers loved its classic pale ale flavour, the brand became a household name due to its distinctive red and yellow logo and catchy advertising slogans: \u2018Double Diamonds works wonders\u2019 and \u2018Only here for the beer.\u2019<\/p>\n

However, over the years it fell out of favour, and Double Diamond gradually disappeared before Carlsberg <\/a>(which had taken over Allsopp\u2019s) discontinued off-trade sales in 2003 and later ceased production entirely.<\/p>\n

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\n\t\t\"DOUBLE\t<\/div>
Double Diamond became a national favourite in the 1950s<\/figcaption><\/figure>\n
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\n\t\t\"1954:\t<\/div>
The beer\u2019s famous slogan read: \u2018A Double Diamond works wonders\u2019 (Credits: Picture Post\/ Getty Images)<\/figcaption><\/figure>\n

Fans were overjoyed when the brewery announced its return to pubs<\/a> late last year, with punters who tested Double Diamond 2.0 on draft describing it as \u2018stunning\u2019. <\/p>\n

And now, the ‘session’ beer is also available to enjoy at home; priced at \u00a35.75 (or \u00a35 for Clubcard holders) for a pack of four 440ml bottles, in store and online at Tesco<\/a>.<\/p>\n

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\n\t\t\"Double\t<\/div>
The new iteration has a slightly lower ABV than the original (Picture: Allsopp’s)
<\/figcaption><\/figure>\n
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\n\t\t\"Double\t<\/div>
A pack of four bottles is priced at \u00a35.75 – or \u00a35 for Clubcard holders (Picture: Tesco)<\/figcaption><\/figure>\n

Die-hards may notice a difference between the original and the relaunched version, as it’s ‘brewed to a new and improved recipe’ with a slightly lower ABV of 3.8%.<\/p>\n

But Jamie Allsopp, re-founder of Allsopp & Sons, said he hopes this tweaked iteration ‘will find a place in the affections of new drinkers, as well as those that haven\u2019t tasted it in 30 years’.<\/p>\n

He added: ”Double Diamond is our A-list star, a beer so popular it was up in lights on Piccadilly Circus, so famous the government considered nationalising it, a beer that worked such wonders it sold 50 million pints a year.’<\/p>\n

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\n\t\t\t\tFull list of UK pubs currently serving Double Diamond\t\t\t<\/h2>\n
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