There’s nothing worse than making it to McDonald’s and realising you’ve missed the 11am cut off to get your hash brown fix.
In fact, 62% of Brits believe this is too early to stop serving breakfast, with more than a fifth of us wanting breakfast food to be available all day.
Well Aldi might just be the answer to our prayers, as it looks to give the beloved fast food chain a run for its money.
The budget supermarket is hitting the road in its very own food truck, pulling up outside select McDonald’s from 11.01am to offer its own free version of the breakfast staple.
That’s right, you’ll be able to get your hands on Aldi’s freshly cooked Oakhurst Breakfast Hash Browns all day. There’s no need to rush hungover in your pyjamas to the drive through any longer.
The tour will start at London McDonald’s branches on ThursdayMay 29, before continuing to other UK cities on Friday.
Depending on stock levels, the food truck may continue to operate over the weekend, but if they’re as popular as we think they’re going to be, then you’ll need to be quick.
The supermarket claims its hash browns have garnered cult status among breakfast connoisseurs.
It even says its ‘outdoes’ McDonald’s in blind taste tests by food critics and social media accounts.
Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: ‘It’s another run don’t walk to Aldi! I love a cheeky Maccies hash brown as a treat. So to find these in @Aldi UK was a touch!’
Others in the comments dubbed the supermarket hash browns ‘perfect’ and ‘just like Maccies’, so we have a feeling they’ll satisfy those cravings.
TikToker @dadthefoodie said: ‘They look like McDonald’s… you can’t tell any difference.’
Others online questioned how Aldi were ‘getting away’ with the stunt. One wrote: ‘How the hell did you get away with that,’ while another said: ‘I love Aldi for sooooo many reasons but the fact they always choose violence has to be number one.’
Others called the stunt ‘Pure naughtiness!’ and dubbed Aldi ‘legends’ for their new truck.
If you’re unable to make it to a McDonald’s car park, you can grab a bag of 10 hash browns at Aldi for just £1.99. It’s a steal when you consider the fast food chain charges £1.49 for a single hash brown.
Then again you’ve got to cook it yourself, and we don’t know if we’ve got the patience for that.
Budget breakfast staples
But this isn’t the only breakfast staple budget supermarkets do well. Lidl also made headlines last week after its sausages beat out competition from M&S, Heck, Jolly Hog and Sainsbury’s, in a blind taste test.
The supermarket sausages received a score of 77% because of their ‘juicy texture’ and ‘perfect meaty flavour’ – talk about high praise.
Aldi’s sausages came seventh in the taste test just behind Morrisons and Asda with a score of 69% – putting it on par with The Jolly Hog and Co-op.
So, which breakfast staple will you be picking up?
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